|Fruit & Veg||Butchery||Bakery||Deli||Fast Foods||Small||Medium Sized||Large||Liquor Market Allowed|
Range and Number of Lines Carried
Approximately 8 400 basic lines are carried, supplemented with specialty products as determined by the customer profile and location of the particular store.
Prime Target Market
OK Grocer stores are mainly situated in neighbourhoods and their customers are mostly families that fall in the 4 – 8 LSM categories.
The stores vary in size with a minimum trading area of 600 m2 as well as adequate back-up and storage facilities.
Supermarkets with a middle LSM customer base
|•||Groceries, toiletries, essential hardware|
|•||Fruit and vegetable departments|
|•||At least three of the following in‐house service departments:|
|•||Fast foods/home meal replacements|
|•||Can also have a wine department or an Enjoy OK liquor store attached|