Download OK Value Brochure Afrikaans
|Fruit & Veg||Butchery||Bakery||Deli||Fast Foods||Small||Medium Sized||Large||Liquor Market Allowed|
Range and Number of Lines Carried
Between 1 000 and 6 500 basic lines are carried, depending on the size of the store, the location of the store and the customer profile, supplemented by one or two service departments as per the requirements of the particular market within which the store operates.
Prime Target Market
OK Value supermarkets are mainly situated in neighbourhoods
and their customers are mostly families that fall in
the 3 – 6 LSM categories.
The stores vary in size with a minimum trading area of 300 m2 as well as adequate back-up and storage facilities.
Medium-sized supermarkets with limited service departments
|•||Groceries, toiletries and essential hardware|
|•||At least one of the following service departments:|
|•||Fast foods/home meal replacements; and Fruit and vegetables|
|•||Can also have a wine department or an Enjoy OK liquor store attached|