The OK has been a well-known name in the retail industry amongst local consumers for many decades. The OK Foods brand is managed by the OK Franchise Division as grocery and food outlets and offers independent supermarket operators and entrepreneurs the opportunity to build franchise businesses under the dependable OK banner. In addition franchise owners can benefit from the Group’s skills and experience of the independent retail industry.
Range and Number of Lines Carried
OK Foods supermarkets offer their customers a comprehensive variety in product range. At least 14 000 basic lines are carried, supplemented with specialty products as determined by the customer profile and location of the particular store.
Prime Target Market
OK Foods customers mainly fall in the 5 – 10 LSM categories of society that have more disposable income and that demand more than the basic services and product ranges.
OK Foods stores vary in size with a minimum trading area of 800 sq. metres as well as adequate back-up and storage facilities.
Larger supermarkets with a high LSM customer base
- Groceries, perishables and non-food products
- In-house bakery
- Fruit and vegetables department
- Fast foods/home meal replacements
- Can also have a wine department or an Enjoy OK liquor store attached