Situated in neighbourhoods and city centres across the country, Friendly Everyday supermarkets have become a well-known brand in the South African convenience store market.

Target Market

Friendly supermarkets cater for the middle LSM bracket and carry a range of groceries, toiletries, essential hardware as well as a fruit and veg section. The following service departments can be added, depending on customer requirements:

  • Bakery
  • Butchery
  • Deli
  • Fast Foods / Home Meal Replacements
  • A Wine department or Liquor Store

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